Multi-Instructor

The moment you look outdated,
your brand slips.

Once customers have seen a shop running on SubPro, an old-fashioned store looks a generation behind. You can sell top-tier instructionals, but an outdated store makes them look outdated too. Don't worry. SubPro moves your shop onto a state-of-the-art system.

A shop home with titles from many instructors
Many instructors, one shop (demo)

Customers who leave don't tell you why.

Once people have watched in an app that picks up where they left off, with subtitles, that becomes their baseline. A store that falls short of it simply stops being chosen, and nobody says a word. By the time you notice, they're already gone.

App home with continue watching
Continue watching
Player with subtitles
Pick your subtitles

The days when a great product was all you needed are over.

What matters now is the viewing experience. From purchase to playback, everything flows seamlessly, with one consistent design carrying your customer all the way through. That is the biggest value SubPro delivers.

MAT ROOMSHOP
Shop

DiscoverShop

Title page

BuyTitle page

Branded app

OpenBranded app

Player with subtitles

WatchPlayer with subtitles

From shop to purchase, app and player — one brand, end to end (demo)

“Download it from this link” isn’t good service anymore.

Sending buyers a link and asking them to download the video? Today, downloading videos to a phone or computer just to watch them is a chore. The best way is instant streaming, with downloads for those who want them. And not on a borrowed video host like Vimeo, but with the same look as your own site.

With your own branded app, customers save instructionals right in the app and watch offline — at a gym with no signal, or on a plane. No hunting for files.

Your customer installs your shop’s app and watches your shop’s instructionals. That consistency shapes your brand image and raises your brand’s value.

Keep selling the way you do now.

One-time sales, unlimited monthly access, or both. How you sell sets your setup fee.

  • On demandSell instructionals one title at a time.
  • SubscriptionUnlimited access for a monthly fee.
  • BothSingle-title buyers and monthly members, in one shop.
  • Add-on: merch and ticketsSell gis, T-shirts, and tickets for tournaments and seminars too. You pay only to set it up — no extra monthly fee.
A single title sales page
One-time sales
A subscription library
Unlimited monthly access

Keep your design. Change what runs underneath.

We carry over your shop's current design and move it onto SubPro. Carrying over your current design is included in the setup fee; a redesign is not. If you'd like a redesign while you're at it, bring your own designer — hand us the files in Figma or similar, and we'll build it exactly as specified, down to the animations.

Home page of a grappler's online site
KENTA IWAMOTO ONLINE
Subscription site of grappler Kenta Iwamoto, three-time ADCC Asia & Oceania Trials champion
Home page of a jiu-jitsu course site
JIU-JITSU UNIVERSITY
Jiu-jitsu courses by Tomoyuki Hashimoto (single courses and membership)

Features that would take a developer a year. Ready on day one.

Hiring a developer to build all of this takes six months to a year.

  • Subtitles and dubbing that sell worldwideAdd subtitles and dubbing to your instructionals automatically — Japanese, Portuguese, Spanish, French and more. Nothing to re-film. Your market goes from one country to the whole world.
  • Film it, sell it worldwideSubtitles are added automatically, so the time from filming to selling drops dramatically — and not just in Japanese, but in languages around the world.
  • Marketing toolsUpsells, cross-sells, bundles, sale pricing and coupons. One more nudge for the customers who buy the most.
  • AnalyticsNew vs. repeat buyers, sales by title, and how far buyers actually watch. See what sells and what gets watched.
  • Short clips for promotionCut part of an instructional into a short promo video for Instagram and other social feeds, and bring people back to your shop. Add-on.
  • Streaming and downloadsBuyers can stream or download what they bought.
  • New features as they shipWhen SubPro ships a new feature, your shop can use it too. Some are paid.
  • Your own branded appYour own iPhone and Android apps. Open and watch right away, even offline. Included with the branded-app plan.
The CC menu: pick subtitles and dubbed audio
Subtitles and dubbing
The sales analytics screen
Sales analytics (demo data)
Cross-sell settings: offers for multi-title buyers and single-title buyers
Cross-sell and upsell
Bundle settings
Bundles
Coupon list and creation screen
Coupons

(screens show demo data)

The branded app library screen
Branded app

See and hear the subtitles and dubbing. Results depend on clean audio — a clearly recorded voice works best.

Unlimited bandwidth. Up to 100 hours of video.

However much your videos get watched, bandwidth never raises your bill. You can host up to 100 hours of video. Need more? Add storage at $99 a month per extra 100 hours.

Pricing: a monthly fee, plus per-member and per-sale fees.

Each month you pay the base fee, plus a fee per subscription member, plus 10% of your one-time sales.

ItemWithout branded appWith branded app
Monthly$199 ($149/mo billed annually)$499 ($449/mo billed annually)
Subscriptions$1.99 per member$0.99 per member
One-time sales10% of sales10% of sales
BandwidthUnlimitedUnlimited
VideoUp to 100 hoursUp to 100 hours
Includes—Branded apps (iPhone and Android), 3 onboarding sessions, migration help
From $199 a month From $149 a month billed annually (base fee paid one year up front; per-member fees and the 10% are still billed monthly) Setup from $4,400 (depends on how you sell and the size of your shop; redesign not included) Merch and ticket add-on: $590 one-time setup (no monthly charge) Your payment provider's fees (Stripe, Square, etc.) are separate 6-month minimum term

With a branded app, the monthly fee goes up and the per-member fee is cut in half — at 300 subscription members both plans cost $796 a month ($746 billed annually); above that, the branded-app plan costs less. Branded apps go through app store review, so launch takes time. The 10% counts only videos sold one at a time in this shop. Merch, tickets, and sales on other sites or at events don't count.

Only your shop's name shows.

You never have to say what system you run on — present it as your own. And if you'd rather say it runs on SubPro, that's up to you too.

Every sale goes straight to your account.

SubPro never takes a cut out of your sales. Your customers' money goes directly to your own payment account without passing through SubPro. Our fee is billed separately.

  1. We calculate your monthly fee automaticallyIt counts this shop's one-time sales and your number of subscription members.
  2. On the 1st, we charge the card on fileNo invoices to chase. You get an itemized statement by email. On the annual plan, the base fee for the year is charged when you sign up.
  3. If a charge fails, the shop pauses after 7 daysWe email you as soon as it fails. If it's still unpaid after 7 days, the shop pauses, and it's back on as soon as payment is made.

FAQ

Is there a minimum contract term?

Yes. The first 6 months are the minimum term. After that it renews month to month — to cancel, let us know by the end of the previous month. If your shop can't be used for an extended period because of a problem on our side, you can cancel during the term. On the annual plan, if you cancel partway through for your own reasons, the rest of the year isn't refunded. If you cancel because of a problem on our side, we refund the months you couldn't use.

What happens with my domain?

If you already own a domain, we just point it to your new shop. If you don't, we register and manage one for you and charge the yearly renewal fee. The terms for handing it over if you leave are set in the contract.

What do I take with me if I leave?

Your videos, your customer list (emails and purchase history), and your sales records are all yours. We export them for you. The SubPro system itself stays with us.

How long do you keep my data after I leave?

We keep it for 60 days from the day you leave. Ask any time in those 60 days and we'll export it for you. After 60 days, everything is deleted, including your videos and customer list.

What do I need to come back after leaving?

Have your payment account, your videos and your shop design ready. If you kept your exported data, we can load it back in. You'll go through our review again, and we quote the setup fee based on how much needs to move.

Which payment providers can I use?

Stripe is the standard, and it connects right away. If you want to use any other provider — PAY.JP, PayPal, Square or anything else — talk to us. Whether your current account works as is depends on its status and settings, so we check that first.

Do I have to hand over full admin access to my payment account?

No. SubPro runs on a restricted key limited to creating payments, checking them and issuing refunds. You can also lend access just for setup and remove it afterward.

How is this different from the individual plans?

The individual plans (Store, Stream, World) are for selling your own instructionals. Once you sell other instructors' work too, you're on Multi-Instructor.

Will my shop look different?

It doesn't have to. We can move your shop onto SubPro with the look it has today. If you want a new look, bring your own designer — we build it exactly from their files (Figma or similar).

What format should I deliver my videos in?

We recommend MP4 at 1080p. Bitrate and other settings are up to you.

Can I upload 4K videos?

Talk to us.

Does my designer need to write code?

No. Just show us how it should look and move, and we'll build it. We write all the code ourselves, so designers don't work on the code directly.

Can I bring over my current buyers and their purchase history?

Yes, buyer accounts come over. Purchase history can too, if you can export it from your current store as a CSV or similar — as long as it shows who bought what. We'd like to see the format first, so talk to us. We've done this before, and when data was missing we've even worked it out from receipts.

Can I keep selling in my current shop while we move?

Yes. We build the new shop while your current one stays open, and run both side by side until everything checks out. If the new shop uses a different domain, both can stay open. If it uses the same domain, we switch over once it's ready.

Can my current subscription members and their monthly billing come over?

If you bill subscriptions through Stripe today, we move them on the same Stripe account so members don't have to re-enter their card. The same goes for moving from services like Uscreen, as long as they run on Stripe. If you bill through anything else (Square, for example), members will need to sign up again in the new shop. Passwords can't be carried over, so members set a new one once from an email link.

How much can you move — videos, product pages, prices, coupons?

All your videos. Product pages can look the same as now, though parts that work differently — like the checkout flow — may not be identical. Prices stay as they are. Tell us how your coupons work and we'll build the same ones.

How much can be subtitled and dubbed?

It's included in your plan, up to 20 hours of video per month in one language. Anything beyond that is scheduled in turns — say, English this month and Portuguese next. We can't convert everything at once.

Can mistakes in subtitles or dubbing be fixed?

Yes. Tell us that a word keeps coming out wrong, and we collect those fixes like a dictionary. Once enough have built up, we apply them to every video you've uploaded at once. We can't promise every instance gets fixed, but nearly all do. Updates happen periodically, not daily. Accuracy is already high — what matters most is how cleanly the audio was recorded and how the instructor speaks. If you want to fix things yourself, download the generated subtitles as an SRT file, edit it by hand, and upload it back.

Which currencies can I sell in to buyers abroad?

There are several setups, so there's no one-line answer. It depends on who absorbs the payment and exchange fees. And showing prices only in your home currency to buyers abroad can put them off by itself, so the lowest fee isn't always best. We'll work it out with you.

Can I track each instructor's sales and share?

Yes. We calculate shares by your shop's own rules, right down to who gets how much. Instructors enter their own payout details on their page. Connecting to a bank to pay them automatically starts with checking whether it's possible, so that's an extra charge.

What drives the setup fee, and how long does the move take?

The setup fee depends on how many titles and members you have, and the work involved. We build fast, but depending on how busy we are, you may need to wait. Branded apps go through app store review, so we can't promise a date — sometimes under a month, sometimes two. Once an app has passed review, later updates go through more easily.

Who handles buyer questions and refunds?

We set things up so you can handle them yourself. At first, we help until you're comfortable, and we give you a manual.

Do we sign a contract?

Yes. Before we start, we sign a contract covering pricing, the minimum term, and what happens if you leave.

How do I pay SubPro?

Each month we calculate the previous month's fee automatically and charge the card you registered on the 1st. On the annual plan, only the base fee for the year is charged up front when you sign up. There are no invoices to chase — you get an itemized statement by email, which also serves as a qualified invoice under Japan's invoice system. We never take anything out of your customers' payments.

Can we have meetings?

We walk you through everything once, online, at the start. We don't do on-site visits. After that, we don't hold group meetings, online or otherwise. We work on the shop's specs only with whoever decides them, and on design only with your designer. Please name someone with the authority to decide as the contact for each topic. We work in writing over a messaging app so there's a record. Sending changes as they come up is the fastest way to get them built.

Do we need to help test for bugs?

Yes, please. We hand over a well-built shop, but customizing it for you means some bugs will show up, and some things won't feel the way you pictured once you try them. Finding those with us is part of how we keep this price. If you'd rather leave all the testing to us, the price doubles.

Whose name is the branded app published under?

Yours. Apple's rules require apps built on a shared platform to be submitted by the owner of the content, so each app has to be published from your own developer account. You register Apple and Google developer accounts in your company's name (registration fees are on you), and we build and publish the app there. Every release goes through app store review, so it takes time. If you leave, the app and the developer accounts stay yours, but the app loses its connection to SubPro, so videos can no longer be watched in it.

Start selling worldwide from the shop you have.

Tell us how you sell today, how many titles you carry, and your monthly sales. This plan is by approval only.