What is SubPro?

A video subscription platform purpose-built for Brazilian Jiu-Jitsu and grappling. Not adapted. Not repurposed. Built from scratch for this sport.

Why this matters right now

In Brazilian Jiu-Jitsu and grappling, technique video is not optional — it's the primary vehicle for spreading the art. No other combat sport relies on instructional video the way BJJ does. It's how techniques travel across continents, how game plans evolve, how students fill the gaps between classes.

Players know this. Coaches know this. Academy owners know this. Video is how modern Jiu-Jitsu grows.

And yet — there is no platform optimized for learning Jiu-Jitsu through video. Not one built around how this sport is actually studied, drilled, and reviewed. Generic video platforms exist. Course platforms exist. But nothing built for a practitioner who needs to flip the camera angle, loop a specific 4-second transition 20 times, and take notes on the details that matter.

That's what SubPro is. And that's why now is the time.

Built for how BJJ is actually learned

Existing video platforms weren't designed for martial arts. They were designed for online courses, cooking tutorials, fitness programs. SubPro starts from a completely different set of assumptions:

For students

• Mirror mode — Flip any video instantly. If you're a lefty watching a righty's instruction, one tap and it matches your stance. No more mental gymnastics.
• A-B loop — Set two points on any video and loop that exact segment. Drill a 3-second hip escape transition 50 times until it clicks.
• Timestamped notes — Take notes at the exact moment in the video. Your notes become a personal reference book tied to the source material.
• Custom playlists — Not just favorites. Build ordered playlists around your training themes: competition prep, guard retention drills, your personal game plan. Arrange them however you want.
• Speed control — Slow to 0.5x to catch the details. Speed to 2x to review. Standard.
• Progress tracking — Visual progress on every video. Pick up exactly where you left off.

These aren't nice-to-haves. These are the minimum requirements for serious video-based martial arts study. Most platforms offer a "favorites" button and call it a day.

For owners

• Subscriptions + single purchases — Sell monthly or annual access to your full library. Or sell individual collections as one-time purchases to people outside your subscriber base. Both.
• Merchandise — Gi patches, rashguards, t-shirts. Your brand is part of the culture. Sell it alongside your content. (Growth plan and above.)
• Flexible content structure — Organize by curriculum, by concept, by position — whatever matches your teaching style. This isn't a one-size-fits-all course template.
• Advanced search — Keyword, tag, position-based filtering, and more. Your library should be navigable, not just scrollable.
• Forum — Let your members discuss techniques, share sparring footage, and build community around your content. (Pro plan.)
• Video review (coming soon) — Members upload their sparring or competition footage. You review it and give feedback. Turn your coaching into a two-way conversation. (Pro plan.)

What we deliberately left out

No native app. In 2026, a well-built responsive site works everywhere — phone, tablet, laptop. A dedicated app means App Store fees, approval delays, and maintenance overhead that benefits nobody. Most of your students will watch on their phone during open mat anyway.

No TV optimization. You're not watching technique breakdowns on a 65" screen from across the room. You're watching on your phone at the gym, pausing, rewinding, taking notes. SubPro is optimized for how people actually study.

No bloat. No features that exist on a checklist but nobody uses. Everything in SubPro earns its place.

Everything in one place

The BJJ community has always been fragmented online. Videos on one platform. Merch on another. Community on Instagram DMs. Scheduling on a third tool. Payments scattered across PayPal, Venmo, and bank transfers.

SubPro brings it all under one roof — one branded site, one login, one subscription, one dashboard. Your students get a seamless experience. You get a real business.

And everything is built to be easy — easy to subscribe, easy to pay, easy to watch, easy to manage. That's the difference between a platform that technically works and one that people actually use.

Your content, every language

Here's something the biggest academies already know but haven't been able to act on: your fans are not only English speakers.

The top academies — the ones with world champions, with recognized names — have followers in Brazil, Japan, Korea, France, Germany, all over the world. But their instructional content only reaches the English-speaking market. That's a massive audience left on the table.

SubPro is building automatic subtitle generation and translation directly into the platform. Upload your video in English, and subtitles in Portuguese, Japanese, Spanish, Korean, French — any language — are generated automatically.

Beyond subtitles, AI-powered voice dubbing is on the roadmap. Your voice, your teaching style, delivered in languages you don't speak. This isn't science fiction — the technology exists today, and we're integrating it.

For academies with an existing fanbase, this is a multiplier. The same content you've already produced can reach 10x the audience without you lifting a finger. For smaller academies, it means your niche — your unique approach to half guard, or your leg lock system — can find its audience anywhere in the world.

Your money, your Stripe account

This is important. SubPro never touches your money.

You connect your own Stripe account. When a student pays, the money goes directly from their card to your bank account. SubPro takes a small platform fee automatically — but the payment relationship is between you and Stripe.

This means:

• You own the customer relationship. Your students are your customers, not ours.
• You control refunds. Your business, your rules.
• Your revenue is not held by a middleman. Stripe pays you directly on your schedule.

Content is everything

Here's the truth that most platforms won't tell you: the platform doesn't matter if you don't have content.

A subscription with 5 videos is not a subscription. It's a disappointment. Your students are paying real money every month. They need to feel like they're getting real value from day one.

We recommend starting with at least 50 videos. That's roughly 2–3 collections covering different areas of your game. Guard passing, takedowns, submissions, escapes — whatever your specialty is.

This is the real work. And it takes time. But it's also the reason your subscription will succeed — because you put in the work before you opened the door.

Who this is for

SubPro is for academy owners and coaches who are serious about building a subscription business. Not "I'll try it and see." Not "maybe someday." Serious.

You should apply if:

• You already run a BJJ or grappling academy (or are a recognized coach)
• You have video content or are committed to producing it
• You understand that building a subscriber base takes time and consistent effort
• You want to own your platform, not rent space on someone else's

Who this is not for

If you're looking for a quick side hustle with zero effort, this isn't it. If you're not willing to produce content regularly, your members will leave. If you don't have students who would actually pay for your instruction, the platform won't fix that.

We'd rather have 10 academies that thrive than 100 that stall.

We protect the platform

SubPro is a curated network, not an open marketplace. Every academy on SubPro reflects on the platform as a whole. That means we hold everyone — including ourselves — to a standard.

We reserve the right to suspend accounts that don't meet our quality standards. This includes:

• Inactive accounts — No new content for extended periods. Your members are paying monthly. If you stop producing, they stop getting value.
• Insufficient content — A library with a handful of videos doesn't justify a subscription. We'll work with you to build it up, but if there's no effort, there's no place on SubPro.
• Low production quality — We don't expect Hollywood. But if your audio is inaudible, your camera is shaking, or your lighting makes techniques impossible to follow, that's not acceptable. Read our Video Quality Guide — we're serious about this.
• Zero member activity — If nobody is watching, nobody is subscribing, and nothing is happening, we'll reach out to help. But if there's no response, we'll reclaim the slot for someone who will use it.

This isn't about being harsh. It's about making sure that when someone sees an academy on SubPro, they know it's the real thing. That reputation protects you as much as it protects us.

We'll always talk to you first. We'll offer help, suggestions, and time to improve. But if SubPro is going to mean something, we have to be willing to enforce it.

How we work with you

We don't just hand you a login and disappear. When you're accepted, you get:

• Personal onboarding — We set up your site together. Branding, structure, pricing strategy.
• Launch support — We help you plan your launch. First email to students, social media, pricing psychology.
• Ongoing optimization — Monthly check-ins on your metrics. What's working, what's not, what to try next.

This is why we limit how many academies we take on at once. We're building your business with you, not just selling you software.

What it costs

Plans start at $39/month (annual billing) for launch pricing. This includes your custom domain, video hosting, all student-facing features, and admin tools.

On top of the monthly fee, there's a small per-transaction fee when your students pay. This is how we keep monthly costs low while aligning our success with yours — we earn more when you earn more.

Launch pricing is locked in permanently for the first 30 academies. After that, standard rates will apply.

See full pricing details →