How it works
What is SubPro?
SubPro builds your own subscription video site for Brazilian Jiu-Jitsu and grappling.
It is more than a place to upload videos.
It gives instructors the freedom to organize and present their knowledge the way they want — while giving students the tools to learn in the way that works best for them.
Your name. Your design. Your domain.
Your pricing. Your content.
SubPro was built from real experience creating, selling, managing, and watching jiu-jitsu instruction.
We wanted to build a better home for jiu-jitsu instruction.
For years, we have been filming and producing jiu-jitsu instructional videos.
But the platforms available to deliver them were never really designed around the way jiu-jitsu is taught or learned.
As an instructor, you think:
“I want to organize this differently.”
“I want students to watch these techniques in this order.”
“I want to separate everything more clearly by position and technique.”
As a student, you think:
“I want to find techniques the way I think about them.”
“I want to mirror the video because I use the opposite side.”
“I want to repeat these few seconds again and again.”
“I’m on the train, so I want subtitles without sound.”
“I want to save a note and come back to this exact moment later.”
I have spent years on both sides — producing instructional videos and studying them — and I kept running into the same frustrations.
So we decided to build a video platform around the way jiu-jitsu instruction is actually used.
Now, we have finally been able to turn that idea into something real.
SubPro is not simply a place to store videos.
It lets instructors present knowledge the way they want, and lets students learn in the way that works for them.
We are building it by removing those small frustrations, one by one.
Built for the student
Jiu-jitsu instruction is not a movie you watch once from beginning to end.
You search. Pause. Rewind. Repeat. Compare. Take notes.
So we built the player around the way people actually study technique.
A demo video from Kenta Iwamoto’s site, kentaiwamoto.com. Click to open this player and try mirror mode and the A–B loop.
Mirror Mode
Flip any video horizontally with one tap.
If the instructor demonstrates on the opposite side from the one you use, you no longer have to mentally reverse every movement.
A-B Loop
Choose a start and end point and repeat only that section.
Watch a three-second transition twenty times if that is what you need.
Timestamped Notes
Take a note at the exact moment something matters.
Later, return directly to that point in the video.
Custom Playlists
Create your own collections: “Before competition.” “Guard retention.” “Techniques to drill this month.”
Your library becomes your own technical notebook.
Playback Speed and Progress
Slow down the details.
Speed up a review.
Continue exactly where you stopped.
Small features in a normal video player can make a major difference when you are actually studying technique.
Built for the instructor
The value of an instructional library is not only determined by how many videos it contains.
How those videos are organized, found, and studied matters just as much.
Organize it around the way you teach
By position.
By technique.
By concept.
As a progressive curriculum.
You do not have to force your teaching into a generic course template.
The structure of the library can reflect the structure of your jiu-jitsu.
Make a large library searchable
Ten videos are easy to browse. A hundred, five hundred, or a thousand are different.
SubPro lets students find what they need through search, categories, tags, positions, and structured collections.
A library should not only be something you scroll through. It should be something you can search.
Your brand, not ours.
SubPro is not a marketplace where your content lives inside somebody else’s brand.
We build your own video service.
Your name.
Your logo.
Your colors.
Your domain.
Your content.
To your members, the brand in front of them is yours — not SubPro.
We start from working design systems and tailor them around your identity.
Two sites can run on the same SubPro platform and still look completely different.
Subscriptions, on-demand sales, or both.
The core model is monthly or annual access to your video library.
But you can also sell individual instructionals on demand — pay once, own that title.
Run an ongoing membership.
Release a major instructional as an on-demand title.
Keep your existing on-demand or download business and add a subscription beside it.
You do not have to force your business into one sales model. On-demand sales run per collection, through payment links from your own payment provider.
Your audience. Your customers. Your revenue.
SubPro is not a marketplace taking a percentage of every sale.
Member payments go through the payment provider you choose and directly into your business.
SubPro stays outside the flow of your revenue.
Your customer relationship stays yours.
You set your prices.
You control refunds and policies.
And your revenue stays yours.
SubPro charges a predictable platform fee and an initial setup fee — not a percentage of your success. Bring the provider you trust: Stripe, Lemon Squeezy, Komoju, Square, or another that fits your region.
The admin of a demo site. The figures are fictional.
Reduce the language barrier.
Jiu-jitsu is global.
But even excellent instruction often stops at the language it was originally recorded in.
SubPro integrates subtitle generation and translation so the same instructional content can reach students in multiple languages.
You do not need to film the same lesson again and again.
The goal is simple: help the knowledge you already have reach people who could not access it before.
No app required.
SubPro is currently browser-first.
Members can open the site directly from a phone, tablet, or computer without installing anything.
Open the link and start learning.
No app-store download.
No waiting for an update.
Our priority is simple: make the path between the student and the instruction as short as possible.
Protecting your videos
If people are paying for your instruction, protecting that content matters.
SubPro uses streaming delivery and expiring video URLs.
Videos are played inside your site for authenticated members, so copying and sharing a direct video URL is not enough to access the content.
No technology can make internet video absolutely impossible to copy.
That is why we combine technical protection with clear terms governing recording, copying, and redistribution.
Already selling somewhere else?
You do not have to move everything overnight.
Keep your current service running and launch SubPro beside it.
Send only new members to SubPro.
Use it for international customers first.
Move only new instructional releases.
See how it performs, then decide what comes next.
If you do want to move completely, we can plan the migration of your videos, members, pricing, and structure together.
We can help with the content too.
A great platform does not automatically create a great subscription business.
The content still matters most.
That is why we do not simply hand you a website and disappear.
Filming. Audio. Camera angles.
Titles. Categories. Curriculum structure.
Thumbnails. Pricing. Launch strategy.
We have spent years producing and selling instructional content ourselves, and we bring that experience into every SubPro project.
Who is SubPro for?
SubPro is for instructors, competitors, and academies that want to build a serious instructional video business.
You may already have a library.
You may be ready to create one.
You may already have an audience and want a better home for them.
You may simply be tired of building your business inside somebody else’s platform.
SubPro gives you a place of your own.
But the platform cannot replace the content.
If there is no intention to build and maintain a useful instructional library, software alone will not create a successful membership.
The platform exists to make good instruction more valuable.
We build every site with you.
SubPro is not a self-service SaaS product that gives you an empty dashboard and leaves you alone.
Every site is built with its owner. The process is simple:
- Apply — Tell us who you are, what you teach, and what content you already have.
- Planning — We discuss your brand, library, pricing, design, and business model.
- Build — We set up the branding, structure, videos, and member experience.
- Review and refine — You use the site. We adjust it until it feels right.
- Launch — We help plan pricing presentation, communication with your audience, and launch.
And after launch, we stay involved when you need us.
Kenta Iwamoto’s site, kentaiwamoto.com — built with SubPro.
Choose a foundation. We tailor it to you.
We do not reinvent every site from a blank page.
You begin by choosing from a set of working SubPro designs.
Then we change the parts that make it yours:
Colors. Logo. Images. Copy.
Layout. Library structure. The features your business needs.
It is neither an off-the-shelf template nor an expensive full custom build.
Starting from a proven foundation lets us keep production costs reasonable while still creating something that feels like your own platform.
Pricing
SubPro currently starts at $65 per month. Standard setup starts at $330. Prices are tax-inclusive — nothing is added on top.
Current plans are Starter at $65/month, Growth at $129/month, and Pro at $259/month. There is no annual commitment and no revenue share. Video storage, member counts, 4K and the other plan details are on the pricing page.
Standard setup is $330. If your project requires unusually deep customization or custom development, we quote it before any work begins.
No surprise charges after the build starts.
Built by people who have actually made, sold, and studied instructional videos.
SubPro did not begin as an idea inside a software company.
Let’s BJJ has spent years filming jiu-jitsu, producing instructional videos, selling them, and operating membership video sites.
Along the way, we kept thinking:
“Why can’t a video platform do this?”
In the past, noticing the problem did not mean we could easily build the solution. Now we can.
So when we find something that should work better, we build it.
SubPro was not created in a conference room.
It is being built from both sides of jiu-jitsu instruction: the people who create it and the people who study it.
Hiromichi FujiwaraFounder, Let’s BJJ Inc.
Ready to see it?
Start with the live demos. No login required. Search the library. Play a video. Mirror it. Move around the member site. Then, if you find yourself thinking, “I’d want mine to work like this…” — tell us. That is where we start building yours.
Already applied? Check your status